Rethink What's Possible

Professional Background
EXPERIENCE
Rodin & Shelley Associates, Yountville and San Francisco, CA. President & owner.
Purchased travel public relations firm in 1989, expanding its focus to include marketing, communications and project management in other industry areas. On-going public relations, communications and marketing programs for clients include creating and implementing successful programs with proven results for tourism destinations, water- and energy-related organizations, luxury resorts, upscale shopping centers, tour wholesalers, wineries, and auction houses.

Some examples:
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For award-winning hotels and resorts, developed numerous communications projects, including websites, email newsletters and newsletters, community activities fact sheets, marketing and promotional plans and strategies, quarterly investor letters, hotel compendiums, brochures and other collateral material, creative/brand positioning, advertising, successful award submissions, etc. These luxury properties include Post Ranch Inn, Cavallo Point, and Jean-Michel Cousteau Fiji Islands Resort.
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For the Southeast Alaska Tourism Council, created comprehensive, multi-year public relations campaigns, including press releases and media kits, media familiarization tours, media outreach and support.
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For San Francisco Public Utilities Commission, executed various projects including customer marketing, communications, market research, project/event management and display design.
In addition, current activities include property management, real estate, and investing.
World Savings, Oakland, CA. Vice President of Marketing.
Managed marketing department of (then) $16 billion savings and loan, one of largest and most profitable in the industry, acquired by Wachovia Bank in 2006, then Wells Fargo in 2008. Responsible for marketing strategy and implementation, new product development, market and competitive analysis, savings branch promotions. Led in-house advertising agency, including creative, media and production for newspaper, radio, TV, direct mail and collateral. Directed $8 million annual budget. Supervised marketing implementation of mergers and acquisitions that added $2 billion to company size. As head of department, planned and organized over 40 marketing programs which contributed $3 billion to savings growth, increasing previous results by almost 300%. Managed staff of 25. Reported to President/CEO, Marion Sandler.
Hotel Information Systems, Pleasant Hill, CA. Director of International Operations.
Hired to create International Department. Developed comprehensive program to expand foreign business. Managed existing agents. Implemented procedures to improve communications.
Ketchum Advertising, San Francisco, CA. Account Supervisor, Bank of America, Hunt-Wesson, Clorox accounts.
Developed and implemented marketing, advertising, media and promotion plans for new and established products on key accounts. Prepared strategic plans, managed budgets, analyzed research. For Bank of America, organized start-up of new account, and supervised worldwide, award-winning campaign with 40+ ads in five languages and 75 publications. With Hunt-Wesson, created, positioned and tested over 30 new product concepts; several are now successful national brands.
Colgate-Palmolive, New York, NY, and Toronto, Canada. Assistant Product Manager, Household Products Division.
In New York, planned and executed roll-out of Fresh Start Detergent, one of CP's most successful new products. Prepared all marketing and financial plans, made formal presentations to top management and 500+ salesmen, implemented sales promotions and sampling plans. In Canada, was responsible for three national bar soaps. For Palmolive Soap, created and managed comprehensive revitalization program, including manufacturing, R&D, and market research. In Year I, sales and share more than doubled, making it CP's leading complexion soap. Managed own sales territory for eight months and gained recognition for achievements. Was the first woman hired in the International Division.
EDUCATION
Thunderbird Graduate School of Global Management, Glendale, AZ (Now in Phoenix, AZ).
Master of International Management. Concentration in Marketing. Awarded scholarship and grant.
University of Denver, Denver CO. Bachelor of Arts.
Majored in French, minored in Business and English. Studied two years at the University of Strasbourg, France.
COMMUNITY INVOLVEMENT
Vintage Homeowners' Association (VOA), Yountville
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Board member, six years
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Chair or member, 11 years: Architectural Control Committee
Junior League of San Francisco
Leadership and Board of Directors positions, six years, including as Vice President
Red & White Ball, San Francisco, four years, fundraising achievements
BizWorld, California Advisory Council Member
This organization was created to enrich children's education through experiential learning programs that improve the understanding of entrepreneurship and money management. The BizWorld Foundation was founded in 1997 by Silicon Valley venture capitalist Timothy C. Draper, Managing Partner of Draper Fisher Jurvetson.
One of originators of successful fundraising efforts for the Town of Yountville, which generated several thousand dollars for a local nonprofit organization, 2015-2014.
OTHER
Licensed real estate salesperson since July 2008.
Fluent in French; conversant in Spanish and Italian. American citizen. Spent most of 1983 travelling around the world.
In 2024, compiled and self-published Thoughts du Jour: A ‘Text’ Book of Quotes to Share with Hope, Comfort & Love, with my sister Lynn M. Gambill. This collection of quotes was created for those with loved ones or friends who are going through a difficult, sad, or scary time – often because of illness or other misfortune. Its genesis was to provide encouragement and inspiration for Lynn’s daughter Leigh as she was undergoing chemotherapy after a shocking and unforeseen diagnosis of Stage 4 cancer. Lynn thought others might benefit from these daily quotes and suggested we compile them. (Thankfully, Leigh is doing great.)
INDUSTRY AWARDS
Magellan Awards – Silver (Part of winning team)
Hotels & Resorts category: Marketing & Advertising Campaign
Cavallo Point – the Lodge at the Golden Gate
Travel Weekly
Crystal Award of Excellence – Marketing/Special Event
For Turtle Island's "Wedding of the Millennium" online auction program
Communicator Awards
CAPABILITIES
Marketing
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Marketing Plan Development and Analysis
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Marketing Program Development and Implementation
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Market Research: Program Development, Supervision and Analysis
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New Product and Services: Concept, Development, Implementation & Launch
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Business Development
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Incentive Programs
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Customer Service
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Business Analysis
Public Relations
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Strategy and Program Development
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Press Release Development and Implementation
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Media Kit Development and Production
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Familiarization Tours
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Speech and Feature Writing
Advertising, Communications, Website Content and Collateral Materials
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Branding
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Positioning and Creative Strategy Development
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Web Site Copy Development, Project Management and Evaluation
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Email and Direct Mail Communications
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Social Media
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Brochures
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Newsletters and email newsletters
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Media Planning
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Point of Sale Material
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Logo and Graphic Design
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Displays
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Photography Coordination
Media Placement and Relations
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Media List Development
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Media Communications & Management
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Media Outreach and Support
Special Events and Promotions
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Grand Openings and Ground Breakings
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Trade Shows, Conventions and Seminars
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Sales Promotion Development
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Visual Displays
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Event management
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Assistance in Designing Customer Workshops
